The Be Spectacular Advantage System – ISIM

The Be Spectacular Advantage System

This Executive Course Is For You If:

  • You would like to boost your confidence styling your clients with eyewear that they will love!

  • You would like to create a transformational eyewear styling experience that has your client talking about YOU and referring their friends!

  • You would like to Increase your revenue by offering Eyewear Consultations to your list of services.

3 Steps to Magnify your Profits
with Eyewear Consultations!

The complete training system and tools for you to stand out from your competition, increase referral business and magnify your profits offering your clients a personal eyewear consultation.

It is not only the compliment; it is the conversation that starts around eyewear. This Be Spectacular system will give you the expertise to create an Elite Client Experience that will have your clients looking good and talking about YOU whenever the conversation of eyewear starts. This may be at the office, at a dinner party or even in the line ups at the airport.

The optical savvy and credibility you gain from the Be Spectacular system will raise your level of expertise around eyewear and give you credibility with your local Opticians. This relationship allows for a secondary revenue stream by developing a strategic alliance that is Win/Win.

Not only will your clients be thrilled and referring business to you, you will now gain referrals from your local Optician for your other Image Services.

Ready. SPEC. Go!

About Wendy Buchanan

Course Creator & Faculty

Recognized as the Eyewear Image Expert, Wendy Buchanan is a Licensed Optician, Image Consultant and Educator. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.

Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, she is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.

Wendy’s 20 years of hands-on experience styling men and women and her unique approach of matching eyewear to clothing style, colours and facial features laid the foundation for what would become the Be Spectacular™ Eyewear Styling program in 2007.

Nominated for the 2018 Women of Influence award for her innovative 3 step eyewear styling process, Wendy shares this Be Spectacular™ on-line program with her peers and speaks globally at Image and Optical Conferences.

The Program Includes

Eyewear Styling Expertise!
  • The complete Be Spectacular™ manual.
  • Video introduction for each module, showing you the exact Eyewear Styling process that Wendy designed for use with her clients.
  • AICI CEU credit for course completion.
  • Self-Assessment Quiz for each Module
Client Experience Tools! (Downloadable Master Files for the following)
  • Spec Style questionnaires for both men and women.
  • Spec Style Client brochure to brand your office.
  • Spec Style Face Shape Assessors.
  • Spec Style Cards to customize individual Eyewear Styling Consultations.
  • Face Shape Cards to customize individual Eyewear Styling Consultations
  • Top 10 Eyewear Shopping Tips Cards.
Live Training:

A bonus LIVE Q&A monthly Video Conference meeting offered to all students of the Be Spectacular™ Eyewear Stylist program. You’ll have access to the faculty during this 30 minute video meeting to ask any questions you may have.

Peer to Peer Support:

Connect with like-minded Be Spectacular™ Eyewear Stylist students in a private Facebook group where you can ask and answer questions, share your story and find tons of encouragement! The faculty also will be answering questions, giving feedback, sharing Eyewear Styling images and encouraging you all.


This on-line training program is an Accredited Program and has been approved for 0.5 AICI CEU’s with the Association of Image Consultants International.

Please note that this course is a training approved by the Association of Image Consultants International (AICI). Certification, earned through the trainer upon completion of this course, is entirely independent from AICI’s professional certification programs. (If you wish to pursue AICI Certification, please refer to AICI’s website at


Download the Course Brochure




Katherine Lazaruk, AICI CIP | ICU Image Consulting

"I have been using Wendy Buchanan’s Be Spectacular training materials for eyewear consultations since the beginning of my business for myself and for clients; as an avid consumer of eyewear as accessory, I teach clients to enjoy having more than one pair to suit their mood where it’s appropriate and to have one pair that works for multiple occasions if they are more conservative.

The cost of her program has been covered many times over by being able to provide detailed eyewear consultations to individual clients and groups."