Sonia Dubey Dewan

India's 1st

AICI Certified Image Professional

Founder & Head Faculty

Sonia Dubey Dewan, AICI CIP, is the Founder and Managing Partner of the Indian School of Image Management (ISIM). She is an Entrepreneur, an Image Consultant, an International Keynote Speaker, and Published Author and the first Internationally Certified Image Professional (CIP) in the AICI India Chapter.  

Sonia is dubbed as a “Fairy Godmother of Transformation” by a leading news publication. She has over 13 years of experience in Personal Branding, Image Management, Executive Coaching & Training, Market Research, and Consumer Behavior. India’s top companies and startups such as Reliance, P&G, Adani, Tech Mahindra, Nomura, etc. are among her corporate clients. She works closely with many C-suite executives, entrepreneurs, politicians, and celebrities on personal branding and image management. She has launched and has been instrumental in revamp of a few of India’s top personal brands. 

Sonia is the Past President of AICI India Chapter and has served as Editor-in-Chief of AICI Global Magazine from 2017-2020. She is also India’s First Recipient of IMMIE Award In Philanthropy awarded at the AICI Global Conference 2021. She is the Founder of OMP, World Forum of Protocol, Image & Communication. 

She is the National President of the WICCI Image Consulting Council leading State Presidents of 15 states of India. She is serving as the Founding President of AICI India Mumbai Chapter 2021-2022. She has served as President of AICI India-Delhi Chapter 2019-2021. 

She is a proud alumna of IIM Bangalore having completing the Goldman Sacs 10000 Women Entrepreneurs Program, that is geared toward established women entrepreneurs looking for support to scale their ventures, who own or run small and medium-sized enterprises (SMEs).

Not just in India, but Sonia has also presented in Mauritius, USA, Argentina, Malaysia, Nigeria and Australia. 

She has been featured in various national and local TV Channels and Newspapers such as News24, Times of India, Economic Times,, etc. She regularly contributes to newspapers, magazines, and blogs. Sonia is known for her motivational, exuberant yet elegant quality with her customized, empathetic, analytical, and practical approach. 

"You are your most valuable asset, start investing in it today." 



India’s first Certified Image Professional (CIP) by the Association of Image Consultants International (AICI), Presented in Global Conference held in Chicago. AICI the world’s largest and most prestigious association for image consulting education institutes and professionals. 


Launched India’s first AICI CEU approved program. 


India’s first dedicated studio offering services in Personal Branding, Image Consulting, and Coaching to Individuals and Companies since 2010. 


Trained 180+ image consultants, 10000+ hours of training and coaching, 250+ Personal Branding Clients, Presented & Trained in 7 Countries 


An International Keynote speaker has presented at various organizations and Institutes in India, Argentina, Mauritius, the USA, Malaysia, Nigeria and Australia. 


Graduated from the Goldman Sacs 10000 Women Entrepreneurs Program from IIM Bangalore. The program is geared toward established women entrepreneurs looking for support to scale their ventures, who own or run small and medium-sized enterprises (SMEs).


& Honors

Awarded the “Image Makers Merit of Industry Excellence” (IMMIE) Award, in Philanthropy by AICI Global. 1st Indian to receive this honor.

Awarded “EXCELLENT VOCATIONAL TRAINING INSTITUTE” at The 6th International Education Excellence Award 2020, Presented By: 

  • ITU, Geneva, United Nations 
  • AICTE, Ministry of HRD, Govt of India 
  • CMAI Association of India 
  • AIU, Ministry of HRD, Govt of India 

Awarded First Certified Image Professional in India by the Association of Image Consultants International, USA. The highest level of certification in India currently. 

Awarded “Chapter Member of the Year 2019” at the AICI Global Conference in Chicago.

Awarded Face of Authentic Beauty UnCompromised World Campaign by AICI for the Year 2016-2017 

Received by the Consul General Hon. Of India, Argentina Dr. Sergio Lais Suarez, while representing the Republic of India in the founding Edition of World Protocol Forum, 2020.



Founder & Managing Partner of Indian School of Image Management (ISIM) 


President of Association of Image Consultants International (AICI), India – Mumbai 2021-2022


Past President of Association of Image Consultants International India-Delhi 2019-2021 India

Delhi 20192021


Founder of OMP, World Protocol Forum. World’s largest organization of Protocol, Image and Communication with presence in over 70 Countries.


Founder & Principal Consultant at BPOSH Image Consultants, Mumbai.


Editor-in-Chief of AICI Global Magazine AICI Global Magazine 2018-2020.


Life member of Indian Yoga Association (IYA) as a Certified Yoga Instructor.


Treasurer of “VISHIPSA,” a Non-Government Organization (NGO) working in empowerment, education skill & image training for underprivileged women and children in India.  


National President of WICCI Image Consulting Council, India leading the 15 state presidents’ council.


AICI Global Secretary & part of the executive committee of AICI Global – 2022-2024.

Press & Publications


Published Author of the Academic Research on Personal Branding for the University of Palermo, Argentina 


Author in


Dubbed as “Fairy Godmother of Image Consulting” by a leading Newspaper 


Featured in News24 News Channel on receipt of India’s First AICI CIP Award 


Regularly featured on Economic Times, DNA, Times of India,, Indian Express and many other national and regional newspapers and magazines. 

Are you ready to take the next step toward your future career?

Are you ready to take the next step toward your future career?