About ISIM

"Our self image, strongly held, essentially determines what we become."

- Maxwell Maltz

Indian School of Image Management (ISIM) is the only Indian institute to provide internationally recognized CEU programs approved by Association of Image Consultant International (AICI) in affiliation with International Image Institute, Canada, headed by Karen Brunger, CIP and Past President AICI since 1984.

ISIM is devoted to excellence in teaching, learning and developing leaders in Image Management who make a difference not only in India but globally. The school is based out of Mumbai, New Delhi, Gurugram & Mauritius offering short and long-term professional courses.

At ISIM we are engaged in pushing the boundaries of Image Management industry in India and opening avenues and new opportunities for emerging professionals & entrepreneurs. For those, who are excited to choose the path of getting in Image Management, ISIM offers unparalleled student experience, learning and professional development resources and mentorship, offering a truly holistic image education.


We are committed to creating and sustaining the conditions that enable all ISIM students to experience an unparalleled educational journey that is intellectually, socially, and personally transformative.


The mission of ISIM is to educate citizens and leaders of our society through our commitment to the transformative power of liberal education in image management and humanities.
With exposure to new ways of learning, new ideas and understanding the students embark on a journey of intellectual transformation. Supported by continuous mentoring by industry leaders and opportunities to work with people who come from different walks of life, supports the condition of social transformation. From this we hope that students will begin to fashion their lives by gaining a sense of what they want to do with their gifts and talents, assessing their values and interests, and learning how they can best serve the world.

Locations & Campus Life



2 Centres in Mumbai
and 1 Centre in New Delhi, Gurugram & Mauritius


Years of Experience

ISIM faculty has substantial combined experience in Image Management.
Indian School of Image Management Campus 3
Indian School of Image Management Campus
Indian School of Image Management Campus 2


Sonia Dubey Dewan

Founder & Managing Partner, ISIM

Sonia, AICI CIP, is the First CIP - Certified Image Professional in India by Association of Image Consultant International, she is also a keynote speaker, stylist and a counselor. She has 10+ years' of experience in Image Management and is also the Founder of BPOSH Image Consultants. India’s Top 10 companies are among her corporate clients along with many startups and SMEs. Her individual clients include C-suite executives, entrepreneurs, socialites, celebrities, politicians. She is a Master of Business Administration (MBA) from IBS, India and an alumnus of International Image Institute Canada, ByFerial Image Consultant Training USA, Conselle Institute of Image Management, USA. She is also a WSET Level 1 and has achieved Train-the-Trainer from Dale Carnegie Training.

Ashwin Dewan

Co-Founder & Managing Partner, ISIM

Ashwin is an experienced entrepreneur & marketing professional with a passion for technology. He has 13+ years of broad experience in management, business strategy as well as digital & traditional marketing that have driven organizational success. He founded & later successfully exited an advertising agency that worked with companies such as Amazon India, Google India, Société Générale, Pernod Ricard India, Mphasis, Housing.com to name a few. He also has a vast experience in financial services having worked with companies large MNC's such as ING as well as co-founded an Investment Management business in Australia.

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