Your identity needs to reflect in your work, and only that shows that it’s your own. The concept, the idea, the creation can be inspired by or from someone, but until you don’t add your touch, it cannot ever help you grow or work for you.
Build A Human Connection For Your Brand
Human connection is everything, understanding the scenario and requirements of your surroundings can help you to understand the requirement of your potential clients. Sometimes it’s your own experience that can help you understand a problem and your way out can help your clientele.
Brand Identity is your identity. Be clear about what you offer and how can it solve the client’s problem and what value will it add to the association of your client and you, be it a product or a service.
Trends Are Vital For Your Brand
Trend is a general direction in which something is developing or changing. You should know when to fall into the trap of the current trends and when to move out. At times you can be the trendsetter making the most of that particular timing and situation and your own pros. So SWOT analysis is always the guide. Social media to old school marketing techniques all should be a balance to sell your product or services because nothing is permanent just like your days.
Your Brand Should Help Everyone
Your brand should educate, inspire, help or entertain your clientele. For example, if you are an Image consultant, it’s your content that shall help you grow, if you are a baker, it’s the new variations and the looks you come up with for cakes that can help you grow.
Your personality style should be reflected in your work, the colors you pick or the name you select, or the emotion you share, it should all go as a vibe for another to feel and connect.